Lead 3D Designer

Let's introduce ourselves

What you'll do

What you'll do

3D Craft Excellence 

• Lead complex modeling work including vehicles, environments, 3D maps, SR (Surround View) scenes, camera-based 3D elements, and UI-driven 3D components. 
• Develop advanced physically-based materials (PBR) and shaders with exceptional realism and artistic precision. 
• Set up lighting that enhances depth, mood, clarity, and functional legibility across different HMI use cases. 

Surround View (SR) & Vehicle Visualization 

• Design realistic and performant 3D vehicle models, ground surfaces, parking environments, and sensor-driven scenes. 
• Collaborate with perception and engineering teams to translate sensor data into intuitive visual representations. 
• Ensure SR visuals meet safety requirements while delivering premium aesthetic quality. 
• Understand SR pipelines (top view, 3D view, stitched camera content) and how 3D assets integrate with camera feeds and driving assistance features. 
• Collaborate with ADAS engineers to align visual design with sensor behavior, detection accuracy, and safety constraints. 
• Evolve visual semantics for different object types (size, behavior, animation, visibility). 

Creative Exploration & Visual Direction 

• Transform UX concepts into expressive 3D visual storytelling across multiple screens. 
• Propose new creative directions, visual languages, and experimental design explorations that elevate the brand. 
• Develop visual prototypes, animations, and atmospheric visual experiences for design reviews. 

Pipeline, Optimization, and Integration 

• Work with engineers and technical artists to ensure 3D content meets performance budgets (memory, rendering, frame rate). 
• Maintain consistency of 3D assets across different hardware performance levels and display specs. 
• Build 3D quality guidelines, documentation, and best practices for the team. 

Cross-Functional Collaboration 

• Partner with UI/UX designers, motion designers, interaction designers, and engineering teams. 
• Support design sprints, reviews, and stakeholder presentations with high-quality visual outputs. 

What you'll bring

Required 

• 7+ years of professional 3D experience in automotive, gaming, film, visualization, or real-time simulation. 
• Expert-level skills in modeling, lighting, shading, and materials. 
• Strong experience with vehicle visualization, 3D environments, SR (Surround View) scenes, or real-time rendering for technical products. 
• Proficiency with tools like: Blender, Maya, 3ds Max, Cinema4D, Houdini, Substance Painter/Designer, Unreal Engine, Unity 
• Deep understanding of PBR pipelines, real-time optimization, and shader fundamentals. 
• Strong portfolio demonstrating both technical mastery and creative exploration. 
• Ability to articulate design decisions clearly and collaborate with multidisciplinary teams. 

Preferred 

• Automotive HMI background or experience designing 3D content for cluster, center screen, Passenger Screens. 
• Knowledge in SR pipeline, camera stitching, or ADAS visualization workflows. 
• Experience working with technical constraints of in-car hardware or embedded systems. 
• Familiarity with shader graph, HLSL/GLSL, or VFX tools. 
• Passion for innovation, exploration, and pushing 3D visual quality in real-time environments. 

Education Requirements 

• Bachelor’s or Master’s degree in Industrial Design, Digital Media, Computer Graphics, Animation, Game Art, Visual Communication, or related fields. 
• Equivalent professional experience and portfolio excellence may also be considered.