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CRM Senior Specialist

We are people who want to make a difference.

Everything we do starts with people. It’s what makes us different from all other car companies. If you share our belief in the power of people and our passion for human-centric innovation, you will thrive together with brilliant, like-minded colleagues who are committed to making a true difference?


CRM Senior Specialist

Mahwah, NJ

Job Summary:


Job Summary:  Work with Head of CRM to develop, execute, and manage personalized communication streams supporting the entire customer journey.  The ideal candidate will focus on customer segmentation, detailed reporting, and campaign execution.

Principal Responsibilities:

  • Development of data driven strategies ensuring the right customer receives the right message at the right time in the right channel.
  • Leveraging your understanding of big data, data mining, segmentation, and reporting to increase key performance indicators of lead conversion, incremental revenue, and overall vehicle sales across Tier 1-3 platforms and media.
  • Ensure transition from 1-to-many marketing strategy to 1-1 customized marketing cadence utilizing unique customer journeys in SalesForce Marketing Cloud platform and related toolkits
  • Lead partner agencies to execute personalized marketing strategies and tactics to maximize brand engagement and advocacy
  • Develop close relationships with brand marketing team, digital content manager and social team to inspire ideas and ensure consistency in messaging and creative across channels to help drive the most impactful cross-channel customer experience.
  • Develop data capture strategy to link all customer data to build 360 view of customers.
  • Assist with development of Loyalty program that encompass mobile, digital, and traditional channels.
  • Support Regional teams to develop tactical campaign support and drive new/CPO vehicle sales with focus on speed-to-market, template driven digital strategies to respond to immediate market needs.




Competencies/Experience/Skills Required:

  • Bachelor’s degree in marketing and/or data analytics (MBA/MA a plus)
  • 3+ years of experience in CRM. 
  • 1-3 years of experience in SalesForce DMP/Marketing Cloud experiences preferred but not essential.
  • Strong project management skills within team-based projects and cross-functional team engagement
  • Planning and project management skills
  • Ability to work under pressure with changing priorities
  • Self-motivated with a strong drive for results
  • A true team player
  • Able to work collaboratively in a fast-paced work environment.
  • Ability to effortlessly map marketing ideas to segmentation, channel, and content strategies that execute on time and deliver maximum impact
  • Excellent written/verbal communication and presentation skills, with strong attention to detail and follow through.
  • Ability to multi-task, prioritize, take on responsibility and work well under deadlines
  • Analytical and strategic thinking


Who are we?

Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable and safe way. We are committed to simplifying our customers’ lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones and the people around them. 

Volvo Cars’ continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.

Mahwah, NJ, US

Job requisition ID:  60482

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