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Digital Strategy Specialist

Everything we do starts with people.

Our human-centric focus is what makes us different from all other car companies, and it’s at the heart of everything we create. If you want to join us in our mission to make people’s lives less complicated, we offer you a chance to grow together with talented people who want to make a true difference.

 

Volvo Summary:   

  • Volvo’s mission is to be the world’s most progressive and desired premium car company and to make people’s lives less complicated. Here at Volvo we are looking for individuals that want to be a part of this progressive change as well as be talented, committed and fun spirited when joining our globally diversified workforce. Employees at Volvo Car Inc. are the key component to our current and future success. We still continue to follow the initial core values instilled by our founders Assar Gabrielsson and Gustaf Larson (Gothenburg, Sweden Circa 1927). Everything we do here at Volvo starts with people in mind. We are looking for employees who are analytical, interpersonal, technical and teamwork driven to join the Volvo family and by providing our employees with a foundation for success we can help develop the latest and greatest innovations to the car manufacturing market. 

 

Job Summary: 

 

Volvo Car USA Digital Strategy Specialist will be responsible for working with the Sales region, and Volvo retailers to improve digital performance in key business areas related to: retailer website program, digital advertising, lead generation and management processes, digital compliance, CRM, and social media.     

The right candidate will exhibit excellent communication and organizational skills, and ability to build strong relationships in the field and internally with cross-functional teams. This role requires extensive travel.  

 

Primary Responsibilities: 

  • Responsible for in-retailer visits providing strategic, data-led digital recommendations, tracking and reporting to improve Sales across the business.  

  • Will be digital/internet subject matter expert for sales/aftersales and marketing related activities. 

  • Directly assist retailers, market managers and internal stakeholders in the promotion, support and maintenance of digital programs and initiatives. 

  • Collaboration with key partners to drive adoption of digital tools and resources.   

Coordinate internal digital communications, promote product adoption, training and optimization of digital advertising.  

  • Evaluate and provide guidance on effectiveness of third party tools and integrations. 

  • Thorough knowledge of Dealer.com Control Center and Volvo Lead Processing System (VLPS) 

  • Assist region with new appointments and buy/sells in digital enrollment process. 

  • Participation and leadership at regional digital meetings and other events. Travel to various business conferences to enhance knowledge of digital marketing and present in Regional Marketing Boards. 

Goals/Objectives  

  • Assist retailers with advertising and improving website performance, driving quality traffic and leads. 

  • Increase lead generation for retailers within the region of responsibility across new/used/aftersales.  

  • Improvement on lead process with increased close rates/ sales from leads.  

Collaborate with regional field team and national digital team driving towards digital excellence and achieving Sales Targets. 

 

Key Competencies/Abilities: 

  • Must have Bachelor’s Degree or higher  

  • 3+ years digital experience. 

  • Automotive and retail experience preferred. 

  • Experience with Digital Advertising including SEM/SEO, Social Media and lead generation/management. 

  • Proficiency in Microsoft Word, Excel, and PowerPoint. 

 

Who are we?

Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.

Since 1927, we have been a brand known for our commitment to safety, creating innovative cars that make life less complicated for our consumers. In 2010, we decided to transform our business, resulting in a totally new generation of cars and technologies, as well as steady growth and record sales. Today, we’re expanding our global footprint in Europe, China and the US, and we’re on the lookout for new talent.

We are constantly pushing our own skills and abilities to drive change in the automobile industry like never before. We are looking for innovative, committed people to join us in this endeavour and create safe, sustainable and connected cars. We believe in the power of people and will challenge and support you to reach your full potential. Join us and be part of Volvo Cars’ journey into the future.

Summerville, SC, US

Job requisition ID:  18827


Nearest Major Market: Charleston South Carolina
Nearest Secondary Market: South Carolina

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