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Senior CRM Specialist

Want to join us on our exciting journey?

Volvo Cars is on an exciting journey, redefining the automotive experience by innovating to make people’s lives less complicated. We offer you a once-in-a-lifetime chance to make an impact in a company with unique opportunities to grow and make a true difference.

 

Volvo Summary: 

Volvo’s mission is to be the world’s most progressive and desired premium car company and to make people’s lives less complicated. Here at Volvo we are looking for individuals that want to be a part of this progressive change as well as be talented, committed and fun spirited when joining our globally diversified workforce. Employees at Volvo Car Inc. are the key component to our current and future success. We still continue to follow the initial core values instilled by our founders Assar Gabrielsson and Gustaf Larson (Gothenburg, Sweden Circa 1927). Everything we do here at Volvo starts with people in mind. We are looking for employees who are analytical, interpersonal, technical and teamwork driven to join the Volvo family and by providing our employees with a foundation for success we can help develop the latest and greatest innovations to the car manufacturing market.

 

Job Summary:

This individual will work with the Head of CRM to develop, execute, and manage personalized communication streams supporting the entire customer journey.  The ideal candidate will focus on customer segmentation, detailed reporting, and campaign execution.

 

Principal Responsibilities:

  • Development of data-driven strategies ensuring the right customer receives the right message at the right time in the right channel.
  • Leveraging your understanding of big data, data mining, segmentation, and reporting to increase key performance indicators of lead conversion, incremental revenue, and overall vehicle sales across Tier 1-3 platforms and media.
  • Ensure transition from 1-to-many marketing strategy to 1-1 customized marketing cadence utilizing unique customer journeys in SalesForce Marketing Cloud platform and related toolkits
  • Lead partner agencies to execute personalized marketing strategies and tactics to maximize brand engagement and advocacy
  • Develop close relationships with the brand marketing team, digital content manager and social team to inspire ideas and ensure consistency in messaging and creative across channels to help drive the most impactful cross-channel customer experience.
  • Develop a data capture strategy to link all customer data to build a 360-view of customers.
  • Assist with the development of a Loyalty program that encompasses mobile, digital, and traditional channels.
  • Support Regional teams to develop tactical campaign support and drive new/CPO vehicle sales with a focus on speed-to-market, template-driven digital strategies to respond to immediate market needs.

 

Competencies/Experience/Skills Required:

  • Bachelor’s degree in marketing and/or data analytics (MBA/MA a plus)
  • 3+ years of experience in CRM. 
  • 1-3 years of experience in SalesForce DMP/Marketing Cloud experiences preferred
  • Strong project management skills within team-based projects and cross-functional team engagement
  • Planning and project management skills
  • Ability to work under pressure with changing priorities
  • Self-motivated with a strong drive for results
  • A true team player
  • Able to work collaboratively in a fast-paced work environment.
  • Ability to effortlessly map marketing ideas to segmentation, channel, and content strategies that execute on time and deliver maximum impact
  • Excellent written/verbal communication and presentation skills, with strong attention to detail and follow-through.
  • Ability to multi-task, prioritize, take on responsibility and work well under deadlines
  • Analytical and strategic thinking

 

Who are we?

Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable and safe way. We are committed to simplifying our customers’ lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones and the people around them. 


Volvo Cars’ continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.

Rockleigh, NJ, US

Job requisition ID:  27221


Nearest Major Market: New York City

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