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Performance Media Activation Specialist

Want to drive digital change in automotive?

At Volvo Cars, we are making bold digital visions come true. We aim to lead in the automotive world by creating a digital ecosystem built around making our customers' lives less complicated. Now we are looking for curious, creative people who want to change the world through innovative thinking.

 

Volvo Summary: 

Volvo’s mission is to be the world’s most progressive and desired premium car company and to make people’s lives less complicated. Here at Volvo we are looking for individuals that want to be a part of this progressive change as well as be talented, committed, and fun spirited when joining our globally diversified workforce. Employees at Volvo Car Inc. are the key component to our current and future success. We continue to follow the initial core values instilled by our founders Assar Gabrielsson and Gustaf Larson (Gothenburg, Sweden Circa 1927). Everything we do here at Volvo starts with people in mind. We are looking for employees who are analytical, interpersonal, technical and teamwork driven to join the Volvo family and by providing our employees with a foundation for success we can help develop the latest and greatest innovations to the car manufacturing market.

 

Job Summary:   
Volvo Car USA’s Performance Media Activation Specialist is responsible for activating eCommerce digital media to deliver the highest possible outcome for Care by Volvo Online Sales, while maximizing brand-building potential. Also deliver cross-sharing of best practices and improved outcomes across four core markets in the Americas (U.S., Canada, Brazil, and Mexico).

The right candidate will exhibit experience with eCommerce digital media, data, analytical and organizational skills.

 

Responsibilities:

 

Objective

• Ensure that eCommerce digital media is activated in accordance with best practice and global media strategy & frameworks, bringing the highest possible outcomes for Care by Volvo Online Sales and brand building perspective, while responsible for the performance and optimizations within the Americas markets.

 

Key Tasks

•  Ongoing dialogue with the media agency channel managers for constant optimizations within investment strategies

•  Work with eCommerce digital content team on what kind of ad formats needed for delivery

•  Work with eCommerce digital content team on what kind of messaging is working in what platform / for what audience

•  Flag ad-fatigue

•  Ensure activation in accordance with best practice and our media frameworks while delivering toward our targets/KPIs

•  Manage agile marketing, new hypothesis, test & learns, and backlogs for bigger tests in the Americas Markets

•  Share any findings with the rest of the regional digital media activation team

•  Manage digital media budget for eCommerce splits for local always on activations

•  Make sure that the activation is traceable

o Control tagging in line with UTM string tool builder and naming convention

o Ensure triggers and tags are firing to support business needs

o Flag any inconsistencies with the broader team

 

Key Competencies/Abilities:

• Must have Bachelor’s Degree or higher. Business, Marketing, Data Analytics or Advertising major a plus.

• 2+ years in eCommerce, Digital Media/Marketing, and Media Performance Analytics.

• An understanding of Digital Media Channels (Paid Search, Paid Social, and Programmatic), data exchanges, ad networks, demand side platforms (DSP), agency trading desks or supply side platforms (SSP).

• Digital media analytical and performance skills, data driven decision-making and to support business results.

• Experience of eCommerce online advertising a plus.

• Experience with digital campaign setup, optimization, and reporting; audience segmentation, audience development, ad targeting and delivery.

• Proficiency in Microsoft Excel, PowerPoint, Word, and Web Applications.

 

 

Who are we?

Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable and safe way. We are committed to simplifying our customers’ lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones and the people around them. 


Volvo Cars’ continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.

Mahwah, NJ, US

Job requisition ID:  52947


Nearest Major Market: New Jersey

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