Digital Strategy Specialist - Northern

Want to join us on our exciting journey?

Volvo Cars is on an exciting journey, redefining the automotive experience by innovating to make people’s lives less complicated. We offer you a once-in-a-lifetime chance to make an impact in a company with unique opportunities to grow and make a true difference.

Job Summary

Volvo Car USA  Digital Strategy Specialist will be responsible for working with the Northeast Sales region, and Volvo retailers to facilitate the adaptation of Volvo Cars’ digital transformation. Additionally, the role will focus on improving digital performance in key business areas related to: retailer website program, digital retailing, digital advertising, lead generation and management processes, CRM, social media. The right candidate will exhibit excellent communication and organizational skills, and ability to build strong relationships in the field and internally with cross-functional teams. This role requires extensive travel.

Primary Responsibilities

• Champion digital Transformation efforts within assigned region including training, monitoring progress, and communicating new features
• Responsible for in-retailer visits providing strategic, data-led digital recommendations, tracking, and reporting to improve sales across the business.
• Will be digital/internet subject matter expert for sales/aftersales and marketing related activities.
• Lead facilitation with assigned retailers, market managers and internal stakeholders in the promotion, support and maintenance of all initiatives related to Digital programs.
• Collaboration with key partners to drive adoption of digital tools and resources. 
• Coordinate internal digital communications, promote product adoption, training, and optimization of digital advertising.
• Evaluate and provide guidance on effectiveness of third-party tools and integrations.
• Thorough knowledge of Dealer.com Control Center and Volvo Lead Processing System (VLPS)
• Participation and leadership at regional digital meetings and other events. Travel to various business conferences to enhance knowledge of Digital and present in Regional Marketing Boards.

Goals/Objectives

• Facilitate retailer adaptation of Volvo Cars’ digital transformation
• Assist retailers with advertising and improving website performance, driving quality traffic and leads.
• Increase lead generation for retailers within the region of responsibility across new/used/aftersales.
• Improvement on lead process with increased close rates/ sales from leads.
• Collaborate with regional field team and national digital team driving towards digital excellence and achieving Sales Targets.

Key Competencies/Abilities

• Must have Bachelor’s Degree or higher
• 3+ years digital experience.
• Automotive and retail experience preferred.
• Experience with Digital Advertising including SEM/SEO, Social Media and lead generation/management.
• Proficiency in Microsoft Word, Excel, and Powerpoint

Who are we?

Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable and safe way. We are committed to simplifying our customers’ lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones and the people around them. 

Volvo Cars’ continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.