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Media Performance Lead, Global Marketing - Volvo Cars

You want an exciting career that contributes to positive change. So, what’s your next move?


Imagine being part of the most exciting industry on the planet. Our future is all about tech – electrified and eventually self-driving cars, totally connected to people’s everyday lives. But how do we introduce this future in a way that’s safe and sustainable? These are some of the questions we’re solving here at Volvo Cars. 

 

Some of the most exciting action is within the Global Marketing organisation, which oversees all of Volvo’s marketing to ensure the flawless development and execution of world-class communications. 

 

Join us and watch your ideas shape the future of mobility.


Media Execution - let’s introduce ourselves
As a Media Performance Lead, you will join our Media execution team that reports to our global Head of Media, Planning & Analytics. 

 

In the media execution team we are building a globally scalable, cost efficient and effective media operations model across the digital media ecosystems. The role of media performance lead is to ensure the best possible output from investments, covering both brand campaigns and lower funnel performance media. 
 

Within the team you have colleagues in similar roles to this one (media performance lead) and colleagues focusing on the development of specific digital media channels (paid search, paid social and programmatic display and video). You will also work closely with colleagues in media planning and marketing analytics, as well as local marketing leaders. 
 

Media Performance Lead – this is what you’ll do
This is a new role which will lead up our digital media activation in a cluster of markets within the EMEA region. Apart from driving volume growth you will also find ways within digital media to support our other strategic targets of increasing electric car sales and online sales. 

 

Given that this is a new setup that we are bringing to the region, it means that apart from the pure specialist function you will also be driving the day-to-day transformation and help us build up a new operating model. For succeeding you will collaborate closely both with marketing leaders in the local teams as well as functional specialist teams at the headquarter. 
 

Here is a bit of what you will be doing in more detail:
•    Ensure that we have best in class digital media activation in the region. 
•    Act as the key sparring partner of the media agency for the region and approve day to day optimizations, channel budget splits etc to ensure delivery in line with targets.
•    Together with channel specialists, structure and lead the development and execution of test and learn initiatives. 
•    Work closely with content and creative teams for ensuring the content running is delivering the best possible results. 
•    Continuously investigate new regionally relevant digital media opportunities to support the local markets in their strive to drive growth and brand building. 
•    Work closely with media strategy and planning team for ensuring activation in accordance with media strategy. 

 

We’re looking for you! 
This is a new way of working we are building up and you will be driving in setting the standards for working with digital media in the covered markets. We hope you bring an entrepreneurial mindset striving for continuous improvement. 

 

You have experience of building growth from digital media and the decisions you make are based on data. You have good attention to detail which helps you understand challenges and opportunities quickly. The local marketing teams will be relying on you to be the specialist in digital media topics and therefore it is essential that you are a good collaborator with excellent communication skills. 
 

Most of all, you share our values and ambition, and are eager to lead our transformational agenda!  
 

Qualifications:
•    Bachelor or master’s degree within Marketing, or similar level of education.
•    Significant experience of marketing, as well as solid understanding of relevant regional media landscape and the mechanics of how different digital media channels work together. 
•    Up to date with the latest trends and best practices on targeting, creative optimization, automation, and attribution in digital marketing channels.
•    We believe you have at least 5 years’ experience in similar roles and have a strong record of driving online sales growth.  
•    Solid skills in at least one of the global marketing platforms we use such as Google DV360, Google Ads, SA360, Facebook Ads and Google Analytics to name a few.
•    Experience from agency side of media buying for global brands in an international context is preferable.
•    Fluent English written and spoken.
•    Experience from international, multicultural, and multifunctional environments a merit.

 

Location: London. International travel may be required. 
 

Let’s get to know each other
Welcome to apply by the latest on the 11th of August 2024. Due to summer vacation we will start the recruitment process after week 33 but please don’t wait with sending in your application, we are curious to get to know you! 

 

If you have any questions about the recruitment process, please contact Senior Recruiter Lotta Ericsson at lotta.ericsson@volvocars.com. I will try to answer your questions as soon as I can after my vacation.
 

Make sure to submit your application in English and note that applications via email will not be considered due to GDPR.
 

Welcome with your application!
Volvo Cars - Driving change together
Volvo Cars’ success is the result of a collaborative, diverse, and inclusive working environment. Today, we are one of the most well-known and respected car brands, with around 43,000 employees across the globe. At Volvo Cars, your career is designed around your skills and aspirations, allowing you to reach your fullest potential.

 

By 2025, we’re aiming for at least 50 per cent of our global sales to be fully electric models – it’s a critical step towards being 100 per cent fully electric by 2030. So come and join us in shaping the future of mobility. There’s never been a more exciting time to play your part in our inspiring and creative teams!

 

#LI-LOTTA #LI-REMOTE

London, GB, SL6 4FL

Job requisition ID:  72716

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