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Product Marketing Manager

Volvo Cars is on an ambitious journey to re-define the customer experience related to car usage and ownership. Combining digital technologies and innovative services, we are committed to offer the most personal solutions in mobility. While Volvo Cars is pushing the boundaries within electrification, design, safety leadership, sustainability and more – some of the most exciting action is happening in the area of online sales.

 

We are building up Volvo Cars online sales capabilities and driving the shift towards direct consumer sales. Our aim is clear – to provide customers with modern, flexible and hassle-free ways to own a car, whether through a Care by Volvo subscription, lease, loan or cash. By that, shaping the future of the automotive industry.

 

What’s in it for you?
At Volvo Cars, our vision is clear: "To be the world's most progressive and desired premium car brand”. We believe our global success will be driven by making life less complicated for people, while strengthening our commitment to safety, quality and the environment. We have bold targets when it comes to innovation, sales and customer satisfaction and to make this happen, we need talented people on board. People with passion, energy, and a commitment to customer satisfaction. People that want to help Volvo revolutionise the industry, by offering subscription services that take all the hassle out of car ownership. We will support you to reach your full potential. Join us on this exciting journey into the future.

 

Your mission

In the position as Product Marketing Manager you will take the overall Care by Volvo strategic communication platform and story, and translate it into concrete, consistent, and clearly articulated value propositions about our Care by Volvo product. You will also, make it come alive in various digital touch points, interfaces and channels. 

 

With the ability to understand how to translate data to sales touch points and increasing conversions through our webpage you are part of our online commercial success. You will optimize the website for increased sales using your skills of SEO, UX, web analytics and CRO where you will collaborate with several specialist within these and more areas.

It is of essence that you understand and can translate product capabilities and offering into real

benefits, compelling messaging and positioning for our customer target groups.

 

Here you work in close collaboration with offer development, marketing, sales and our digital teams to execute on development and new product launches that high-light our innovations and drive demand.

 

You act as “voice of customer” and bring consumer insights into product marketing messaging and follow key competitor, market and industry trends to help identify new marketing opportunities. You are a strong relationship builder who will bring your curiosity to work and   support marketing teams within organization, ensuring that product features, key messaging and campaigns are centered around consumer buying needs.


Who are you

As a person you are curious, with a relentless way of working to find solutions to consistently improve efficiencies translating to user experience and sell through. You have an outstanding ability to think creatively, strategically, independently, identify and resolve problems. With an analytical mind you can translate data points in to actions to increase online sales. You can navigate fluently and effortlessly across teams, cultures, and multiple stakeholder in a global organization. 

 

You take accountability, both for your own direct area of responsibility, and the success of the team. Collaboration and ability to work with team of teams is key for success, our focus within everything we do is our end consumer. You dare being bold, in a thought through way, with integrity, and curiosity as guiding stars. Of course, with a strong business acumen.

 

To succeed, we believe that your background and skills include

•    Bachelor’s degree, in related field
•    Extensive experience of e-commerce and how to optimize a website for sales. 
•    Knowledge of SEO, CRO, UX and web analytics.
•    Outstanding communication
•    Strong organizational, project management and problem-solving abilities. 
•    Data visualization and presentation skills
•    Fluent in English, verbal and written

 

Location
Gothenburg HQ or Stockholm Epicenter

 

Contact & Application
Please apply via the link provided by 24th of September. Applications and CV's will not be accepted via email. In this process, we work with continuous selection. If you have any questions regarding the position you are welcome to contact People Experience Senior Recruiter, Lena Patel at lena.patel@volvocars.com

 

Gothenburg, SE

Job requisition ID:  46444
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