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Marketing Cloud Launch Lead

Marketing Cloud Launch Lead, Volvo Cars EMEA

Everything we do starts with people.

Our human-centric focus is what makes us different from all other car companies, and it’s at the heart of everything we create. If you want to join us in our mission to make people’s lives less complicated, we offer you a chance to grow together with talented people who want to make a true difference.

 

The future belongs to those who are empowered by a great idea and have the ability to carry it out. At Volvo Car Group our mission is clear: "To be the world's most progressive and desired premium car company and to make people’s life less complicated”. We have bold targets when it comes to innovation, sales and customer satisfaction and to make this happen, we need talented people on-board. People that want to make a difference and create the next generation Volvo cars in a global, dynamic and respectful environment. We will support you to reach your full potential. Join us on this exciting journey into the future Europe, Middle East and Africa (EMEA) is the unit within Volvo Car Group that is responsible for all commercial activities in the EMEA markets, through our National Sales Companies, Importers and Retail Partners.

 

Your Mission

Volvo Cars is undertaking a deep digital transformation. We are investing in new platforms with the ambition to drive our agenda towards marketing automation and personalisation at scale. As part of this strategy Volvo Cars EMEA is looking for a Salesforce Marketing Cloud Launch Lead to join the digital marketing team.

We are looking for someone who has both passion and proven expertise in MarTech and CRM. The ideal candidate will have a strong marketing tech background and a desire to work in fast-paced environments to dramatically accelerate new business growth. You will manage the launch and implementation in the EMEA sales companies. You will be part of the EMEA Marketing Team located at the global head-office in Gothenburg, Sweden

 

What's in it for you?

Join us in leading our enterprise marketing program and be a part of our launch team on their quest to migrate from our existing system to a new marketing automation platform!
In this role, the Salesforce Marketing Cloud Lead create and manage the effective use of our marketing automation platform to develop effective strategies for outbound marketing and lead nurturing program. Working within our EMEA Marketing team as well as collaborate with our Global MarCom team and Marketing Cloud product team, you will help train and support our EMEA markets with their lead-gen strategies and campaigns that maximize customer retention, goal conversion, and post activation engagement.

The position works collaboratively with product experts, local market teams and their agencies to create and execute the strategic campaigns. The individual is also responsible for monitoring industry best practices to track, analyze and report results and make suggestions to continually improve our approach to drive conversion results. What do the metrics mean, why do they matter and how can we act on them?

 

What You'll Do

  • Drive the launch Salesforce Marketing Cloud in EMEA markets in close cooperation with project management and product teams
  • Capture and analyse business requirements from sales companies and steer them in to the Product Team for development
  • Secure market readiness ahead of go live and act as the point of escalation after go live
  • Work closely with the markets to secure adoption and knowledge transfer to the local marketing teams so that they can own the end-to-end customer email journey for prospects and subscribers
  • Develop strategies and tactics for driving customer engagement, subscriptions, and goal conversion and share it with your team as well as promote best practice
  • Deliver training face-to-face and through webinars
  • Help drive Marketing Automation programs, Campaign Strategy, KPI analysis, Report/Dash Development
  • Ensure best practices are employed to ensure strong deliverability and consumer engagement
  • Understand the broader Martech eco-system and act as driver in Volvo Cars digital transformation
  • Contribute to the in-house knowledge of Marketing Cloud capabilities
  • Travel will be needed since onsite onboarding of all remaining markets

 

Your Qualifications

  • Bachelor's degree in Marketing, IT, Engineering, Communications or similar
  • 2+ years of experience in Salesforce Marketing Cloud / ExactTarget preferably from previous implementation projects. Marketing Cloud certifications are a strong plus
  • 2+ years of CRM experience including hands-on development and execution of campaigns in Marketing Cloud including Journey Builder and audience segmentation
  • Knowledge of Salesforce Core platform and understanding of data flows with Marketing Cloud
  • Hands-on work with email marketing campaigns, data analysis, and reporting
  • Hands-on work with data analysis and reporting that delivers actionable insights
  • Knowledge of SQL, HTML, JavaScript, CSS a plus
  • Prior experience in analytics, digital marketing technologies, or ecommerce is a strong plus
  • Fluent in English with strong written and verbal communication skills

 

Do you fit the profile?

You are passionate about marketing and love to approach it from a data and technology perspective. You are curious, easy to work with and can be an inspirational team player every day. Working in an ever-changing environment is never a problem and you know how to stay cool under pressure.

 

How to learn more and apply

Come and join the most exciting car brand in the world. Submit your application no later than November 24th. We cannot accept or reply to email applications due to high vlume of interest and GDPR regulations-please apply via this ad.

 

For recruitment questions-jaimee.watson.helm@volvocars.com. If you have any question related to this position please contact Tomas Josefsson, Head of Marketing EMEA at tomas.josefsson@volvocars.com

 

Who we are

Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future. Since 1927, we have been a brand known for our commitment to safety, creating innovative cars that make life less complicated for our consumers. In 2010, we decided to transform our business, resulting in a totally new generation of cars and technologies, as well as steady growth and record sales. Today, we’re expanding our global footprint in Europe, China and the US, and we’re on the lookout for new talent. We are constantly pushing our own skills and abilities to drive change in the automobile industry like never before. We are looking for innovative, committed people to join us in this endeavour and create safe, sustainable and connected cars. We believe in the power of people and will challenge and support you to reach your full potential. Join us and be part of Volvo Cars’ journey into the future.

Gothenburg, O, SE

Job requisition ID:  27528

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